I Am First Mousepad


An extension of the I Am First campaign visual identity. These mousepads will be distributed to faculty and staff across campus to raise awareness and show support of the I Am First campaign and first generation students at the University of Florida.


First Generation Campaign – Inspiration

Screen shot 2013-02-08 at 4.45.09 PMThis week I was assigned a new project which includes a mini-campaign for the First Generation program. To raise awareness around campus about the Division of Student Affairs program posters, mouse pads, buttons, and a website with personal interviews and stories with be designed. So far, here is some inspiration with some keyterms being Clean, Modern, Bold, Eye Catching, and a Pop of Color.

FOSAL Shirt Design

sketches-02Shirt design for the Machen Florida Opportunity Scholars Program Academy of Leadership


connectedposterFlyer to promote the schedule of events for an in-house marketing and communication mini-conference for the Division of Student Affairs.

MLK Celebration Campaign

411881_480873408636046_720422441_oIn the past few months, we have been preparing for our annual MLK Celebration, Leave Your Mark  in January. Refreshing last year’s campaign theme and restructuring the main logo so it can be utilized in upcoming years were my main tasks. The identity was then translated into posters, postcards, flyers, buttons, and a banner to be hung in front of Library West to gain student’s attention and raise awareness of this week long event. Also, social media was incorporated in spreading the word. Through UF MLK Celebration‘s facebook page, I created cover photo images that would display a specific dates events. This will be updated every day and will notify and remind people who follow this page on their news feed about the events offered including speakers, volunteer opportunities, and marches.

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